My Story

I come from a professional background in Economics, even though I enjoy math, my heart couldn’t resist my passion for design and human behaviour so I went back to school to pursue a postgraduate studies in the design field.

Soon after, I started working with one of the most elite design agencies in the world, Array of Stars. After working with them on variety of projects with big and small companies achieving beautiful designs. I decided that it’s time to go after what I have always been eyeing, which is to join a startup that I believe in their mission, a team that together we can design and create a new innovative product.

I have always been fascinated by the human psychology and behaviour as well as the little details of any product and how they form its identity and purpose.

A huge believer in the power and impact of good designs and innovative technologies, and love to learn and get inspired from the industry legends like Jony Ive and Raymond Loewy.

Bad designs are everywhere and it is inspiring, because sometimes the difference between a bad and good one is very small that it makes me wonder how it was missed. But I see that as an opportunity for research, how was it missed? What would’ve been done differently that would’ve made the design better? How can this be avoided? These are simple questions but profound because more than often a good design is just a couple moves from a bad one.